Valley Strategies QT (Question Time)
If you do not have your own in-house market research advisor, this additional service, using the vast international experience of the market research experts on our panel, is for you.
Market research is a complex and detailed discipline that requires an approach which is as simple as possible, but no simpler (to borrow from Einstein).
It is all too easy to over-complicate a situation where the information you need could be obtained easily, quickly and cheaply – you just need to know how to get it. For one relatively simple project we saw five quotes range from £20,000 to £120,000 for exactly the same piece of research to be turned around in 45 days. Nowadays that particular project could have been completed in three days for less than £1,000, using Internet technology.
Conversely, at other times, you absolutely must commission sophisticated and expensive research, or you risk being seriously misled by the results.
With decades of experience, we will advise you authoritatively within a thirty minute consultation on the approaches you should consider adopting, and make a clear recommendation as to your next steps.
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And if you would like us to assemble a panel of experts, we can set up a no-nonsense, no-commitment teleconference with representatives from some of the most sophisticated market researchers in Europe, including:
- Simon-Kucher & Partners, a global marketing consultancy and Europe’s leading experts in pricing research, & in the use of conjoint analysis for value proposition analysis
- Sweeney International, is an expert in many high-end market research techniques, including pricing , customer satisfaction, branding, employee satisfaction & value proposition research
- Fresh Minds, a lively up-and-coming agency that hires MBAs to address market research needs
- The ASHDOWN Group, a pioneer of pan-European research & one of Europe’s best applied qualitative and quantitative research organisations
- Business Advantage has been supplying market & competitive intelligence to corporations such as IBM, Fujitsu, Sony, Microsoft & HP year-in year-out for a decade
- SVP Global UK, representing a worldwide organisation with 10,000 clients and 1,000 specialist consultants, & that has been providing market research/intelligence for over 50 years
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In our experience, and we have a lot of it, simply sitting down with a good market researcher and talking through the problem you want to explore is worth half the value of the project.
Unsurprisingly, market researchers tend to ask pinpoint questions when you brief them, partly because it is a necessary pre-condition of running highly intricate and complex projects successfully (and market researchers are usually exceptional project managers), and partly because they are simply like that, driven on by a burning curiosity to understand people, markets and business propositions.
The questions they ask are often painful because they force you to consider, in uncomfortable detail, issues that you may have preferred to take for granted.
However, their rigorous challenging of assumptions clears the way to your appreciating what indeed you already know, and precisely what you still need to research. One hour with our expert research panel will define for you what is realistically achievable, and guarantee the success of your project.
Think of it as being like “Gardeners’ Question Time” (or similar), applied to a market research enquiry.
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And what is the price of this excellent and prompt service?
Well, the initial consultation is free . All you need to do is to call us on +44 208 123 1438
If we then decide you need to talk to additional experts on our panel, the cost will be £75/€110/$140 per consultant per 30 minutes.
These consultations will almost certainly save you significant amounts of money in the set-up of your market research project, and facilitate the growth of your business in ensuring that you get reliable information about your market.
Call QT on +44 208 123 1438.This is a standard phone line, with no hidden charges.
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